Lululemon partnered with Salt & Pinch to bring its second-ever Members’ Weekend to life inside Peloton Studios NYC. I helped brief the agency on the creative direction and developed a full design system that translated Lululemon’s updated visual identity into a bold, in-studio experience. The goal was to create a true brand takeover—without relying on ambassador imagery—by designing a cohesive visual language that could live across environmental graphics, motion, and signage. The studio was transformed with custom visuals, layered light-inspired elements, and branded touchpoints that brought the event to life from check-in to class.