This was the third Members’ Weekend takeover that lululemon hosted at Peloton Studios NYC, featuring an immersive Solstice theme. As Senior Graphic Designer, I led the visual development for the event, translating the Solstice concept into a cohesive, in-studio brand experience.

I helped shape and brief the creative direction to ensure it aligned with lululemon’s updated visual identity while delivering a warm, light-inspired aesthetic. I collaborated closely with the lululemon Membership team to plan and execute all assets across multiple mediums, including on-site environmental graphics, motion design, and retail brand experience (RBE) elements. I also oversaw the consistent application of the design system across all touchpoints.

The final experience invited members to engage with the transformed studio in a fresh, elevated way. Layered light-inspired gradients, custom Solstice motifs, and thoughtful branded details guided them from check-in through class, creating an immersive atmosphere that felt new yet authentic to the brand. By working closely with production partners, I ensured the creative vision was brought to life seamlessly on-site, resulting in an engaging, ambassador-free takeover that celebrated the energy of the Solstice.