Partnering cross-functionally with brand and marketing stakeholders, I helped establish the creative direction for a seasonal Supergoop! campaign, transforming static PDP product photography into a premium, AI-powered summer campaign ecosystem. Using Amazon's internal AI tools, compositing, and motion design, I developed a scalable visual system that extended across homepage placements, creator marketing, push notifications, display advertising, and mobile experiences. The campaign became Amazon's highest-performing premium beauty launch, exceeding performance goals while demonstrating the potential of AI-assisted creative development at scale.